PUNishing Viewers

In a promotion for an upcoming episode of CSI:NY, CBS slashes us with such incisive, witty wordplay like an expert fencer with words as rapiers and other appropriate cutting tools that might further torture this metaphor:

The gourmet food truck business is booming…

booming food truck

Explosive flavors! Fiery competition! Insert ethnic BBQ joke here!

LITERALLY!

NOT FIGURATIVELY

NOT FIGURATIVELY!

Sound bites from the promo include: “Doesn’t sound too appetizing” and “Let’s go see if murder is on the menu“. There are so many more instances of food and explosion related banter that it LITERALLY BLEW MY MIND!

It’s a tried and true formula for television success as I understand it: punch audience in the face with broad jokes and food metaphors. Throw in some scantily clad lady scenes —

Side order

Sela Ward V.O.: "All he had to do was serve you on the side." In case you miss it, that's innuendo.

— and you win Emmys or something. Maybe cocaine. I don’t know how the finance side works.

Advertisements
This entry was posted in Advertising and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s