Here are some words I wouldn’t have thought I’d be reading after 1998:
We live in a world dominated by people wanting to be famous. What the Spice Girls did was before those shows became really what they are, and before the world become slightly obsessed by such shows. Viva Forever will encompass the Spice Girls ethos of friendship, identity and being true to yourself, it won’t be a tribute or bio show, nor will it feature characters with any of the names of the famous five piece. — Judy Craymer, Producer
I do enjoy the quote, “What the Spice Girls did was before those shows became really what they are, and before the world become slightly obsessed by such shows” (emphasis mine). “Slightly” … it’s a nice bit of wordplay. I guess they were trailblazers then?
I’m all for celebrating “girl power, friendship and female identity”, but I was so sure there would be a NKOTB musical before this. Then again, I also thought “Spider-Man: Turn off the Dark” was a pretty big stretch. Let’s hope this production isn’t as disaster-prone as that somewhat ill-fated production.
Then again, it’s amazing how similar the name “Judy Craymer” is to “Julie Taymor”, the former producer of the Spider-Man musical. Creepy.